Traditional Media has changed but still has a place within brand campaigns as part of the Omni-channel experience. Traditional channels can include Broadcast Television, Radio, Out of Home, Print and Direct Mail. At EXACTA, our approach to Traditional Media is performance driven, buying Audiences rather than Ratings. We find those Audiences through either National- or Local-level buys. By evaluating rankers for the target consumers, we find the optimal media placements to extend the brand reach and enhance the digital media efforts.
Here at EXACTA through our Digital-First Approach we use Regression and Data to determine the impact TV and other Traditional Media has on all other paid, owned and earned media sources. We intelligently offer clear and concise recommendations based on data that either proves the channel as a resource of value, as a branding tool or eliminates it from the mix. With an extensive background in Traditional Media, our team of experts can provide guidance on the optimal portion of your marketing budget that should be tied to these channels. Combining the expertise with data, EXACTA can provide a sound strategy for Traditional Media that results in the bottom line return on ad spend.
- Direct Mail