The digital display landscape is completely automated and so are we. Connected TV (CTV) and Programmatic Radio, combined with Desktop and Mobile display, are shaping the industry landscape. In time, Traditional TV will follow. Gone are the days of network buying when you can establish direct buys through Private Marketplace offerings with the use of first- and third-party data and a DMP to target your consumers cross-device. Using the right Trade Desk and implementing the right bid and optimization strategies in a slow and measured way will ultimately be the difference between campaign success or failure. We help brands remove layers of risk through a sound strategy, measured approach and with tight controls to campaign KPIs, which ultimately drives campaign success.
- Digital Radio
- DMP – Management